Rob Potter

Rob Potter

Director, Institute for Communication Research

Associate Professor, The Media School

Director, Institute for Communication Research

Associate Professor, The Media School

  • rfpotter@indiana.edu
  • - -
  • Office Hours
    M-F
    By Appointment Only

Education

  • -, -, Potter's research focuses on the impact of auditory elements on information processing of media, psychophysiological measures as indicators of cognitive and emotional responses to media, and the concept of advertising clutter and its influence on information processing. His work has been published in Media Psychology, Communication Research, Communication Monographs, among others. Potter's book Psychophysiological Measurement and Meaning: Cognitive and Emotional Responses to Media (with Paul Bolls) was published in 2012 by Routledge. He is past Chair of the Information Systems Division of the International Communication Association and serves on the editorial board of Communication Research, Media Psychology, Journal of Media Psychology: Theories, Methods, and Applications, and Communication Methods and Measures. More than a decade of experience in the radio industry as a promotions director, research director, and program director, guides both his teaching and research. Dr. Potter is the Director of the Institute for Communication Research at The Media School.

About

Potter's research focuses on the impact of auditory elements on information processing of media, psychophysiological measures as indicators of cognitive and emotional responses to media, and the concept of advertising clutter and its influence on information processing.  His work has been published in Media Psychology, Communication Research,Communication Monographs, among others. Potter's book Psychophysiological Measurement and Meaning:  Cognitive and Emotional Responses to Media (with Paul Bolls) was published in 2012 by Routledge.  He is past Chair of the Information Systems Division of the International Communication Association and serves on the editorial board ofCommunication Research, Media Psychology, Journal of Media Psychology:  Theories, Methods, and Applications, and Communication Methods and Measures. More than a decade of experience in the radio industry as a promotions director, research director, and program director, guides both his teaching and research.

Dr. Potter is the Director of the Institute for Communication Research at The Media School.